Gucci Goes Sci-Fi

And the nerds shall inherit the Earth...

Need more proof? Just watch Gucci's campy Star Trek-inspired Fashion Week 2017 film, and be sure to turn up the volume for optimal effect. [All credits included in embed.]

Introducing the #GucciFW17 film campaign. Motifs from sci-fi of the 50s and 60s appear in the video alongside a @StarTrek inspiration and the men’s and women’s collections designed by #AlessandroMichele. #gucciandbeyond Director: @_glen_luchford Art director: @christophersimmonds Star Trek elements courtesy of CBS. TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved. Music: “Space 1999” written by Vic Elms, Barry Gray © SM Publishing (Italy) Srl Ⓟ 1974 ITC Entertainment Group Limited

A post shared by Gucci (@gucci) on Jul 25, 2017 at 5:46am PDT